Does payment gateway integration cryptocurrency really help increase sales or is it just a marketing hype?
This is the question that many businesses still struggle with before diving into the world of cryptocurrencies. Is this a valuable trend worth investing in for businesses?
To answer this question, we will delve into actual figures and specific case studies.
Contents
Benefits of payment gateway integration cryptocurrency
Not a passing craze, integrating crypto payment gateways brings many practical benefits to businesses.
First, payment gateway integration cryptocurrency attracts international customers. Crypto is a borderless currency. Therefore, customers from any country can pay easily without currency barriers or foreign currency conversion. In particular, if you use a payment gateway that absolutely supports transaction speed like XaiGate, all your transactions will be completed in less than 2 seconds.
Second, businesses can save on transaction costs. Compared to traditional payment gateways such as Visa, PayPal, transaction fees via crypto payment gateways are often much lower, especially for large transactions. When you pay via PayPal, the transaction fee usually fluctuates around 3%, much higher than the transaction fee of less than or equal to 1% of crypto payment gateways.
For example: An online sales business has a revenue of 100,000 USD per month. If they can save 2% on transaction fees, they will save $2,000 in costs – or $24,000 per year. That’s enough to hire more staff or invest in marketing.
Third, crypto customers tend to be more loyal and brand-loving. According to a BitPay survey, 40% of crypto customers would be willing to shop with your brand again if they had previously paid with crypto. This is important because it costs a lot less to retain an existing customer than to acquire a new one.
READ MORE: 5 Rating Top Cryptocurrency Payment Gateways You Need to Know
A look at some real case studies
Case Study #1: Shopify and 40% of sales thanks to BitCoin
Before integrating a crypto payment gateway, Shopify was already a popular e-commerce platform with traditional payment systems such as credit cards and PayPal. However, limitations in processing international transactions and high transaction costs caused Shopify to miss out on a large number of potential customers from markets such as Latin America and Eastern Europe – where credit cards are not very popular.
When Shopify integrated BitPay, allowing customers to pay with Bitcoin, Ethereum and USDT, the situation changed completely. Within 6 months, the revenue of stores on this platform increased by 40%, especially thanks to the strong increase in international customers.
And it is clear that customers using crypto tend to spend more, much higher than customers paying by credit card. Meanwhile, the transaction fee of only 1% helped Shopify save about $ 1.5 million in transaction costs for half a year. I think this is a significant move for Shopify.
READ MORE: 2025 Greatest XG Guide to Crypto Payment Gateway Shopify
Case Study #2: Overstock and 11% of Total Revenue
Overstock is an e-commerce pioneer, so they were also very early to accept BitCoin payments. Initially, the majority of their revenue came from domestic customers and credit card payments.
When they integrated Coinbase Commerce, they recorded quite an impressive number. After just 12 months, 11% of the company’s total revenue came from customers using cryptocurrencies. Notably, customers who paid with crypto spent an average of 34% more than customers who used credit cards.
Another benefit that I think any business would be interested in is the 12% reduction in refunds. The reason is that crypto transactions are almost non-refundable, which helps the company minimize the risk of customers cheating or canceling orders after receiving the product.
Notes when integrating crypto payment gateway
Choose a reputable payment gateway
Don’t choose randomly, because each crypto payment gateway can be different in terms of transaction fees, cryptocurrency support, and security level.
Some popular and highly rated gateways:
- BitPay: This is a long-standing and trusted choice, very suitable for retail stores. BitPay also provides excellent customer support, making it easy for you to manage payments and convert currencies.
- XaiGate: Popular for its security and transaction speed. In addition to Bitcoin, XaiGate also supports more than 100 other cryptocurrencies, notably Ethereum, Litecoin, and USDT.
READ MORE: How Crypto Payment Gateway API Shape Gen Z Spending Habits?
Prioritize Security
The risk associated with the volatility of crypto currency values is a concern. You should prioritize payment gateways with quality security systems and anti-fraud measures.
Some basic security solutions include:
- Two-factor authentication (2FA)
- Cold wallets for secure cryptocurrency storage
- SSL encryption to protect customer data
Optimize User Experience
Remember, no matter how good your payment gateway is, if your customers’ checkout experience isn’t smooth, they won’t come back!
Don’t forget to check your mobile-friendly interface, as many customers today shop via their phones. A smooth mobile experience will help increase conversion rates and reduce cart abandonment.
Just pay attention to these points, integrating a crypto payment gateway will become a powerful support tool. Your business will not only increase revenue but also improve the customer experience. Sweet deal, right?
READ MORE: 2025 Greatest XG Guide to Crypto Payment Gateway Shopify
Wrappings
So, is cryptocurrency payment gateway integration a golden tool to increase sales?
The answer is of course yes! But only if you play by the rules of this game!
I have cited case studies that prove that business revenue can increase from 20 to 50% if implemented correctly. If you are also running a business, why don’t you try to invest in this big wave?
If you haven’t started yet, click here to learn more and get started! With crypto payment gateway with low transaction fees, the relationship with customers does not stop at completing transactions. We always accompany and support customers at all times!
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